The Beverage Institute Staff

The Beverage Institute's staff of nutrition and food scientists, physicians, and registered dietitians monitors emerging wellness trends and research, evaluates health-related ingredients, manages research programs related to beverage nutrition science, and acts as a beverage-nutrition information resource for consumers, health professionals and business units within The Coca-Cola Company.

Maxime Buyckx, M.D.
Director of Nutrition and Health Sciences
Focus: Hydration, Energy/Performance & Recovery and Cognition

Dr. Maxime Buyckx is director, Nutrition and Health Sciences at The Beverage Institute for Health & Wellness, The Coca-Cola Company. For more than ten years, Dr. Buyckx has provided overall global oversight on nutrition and health issues for The Coca-Cola Company. He leads the development of global scientific strategies and programs related to nutrition and health.
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Joan Carter Koelemay, R.D.
Senior Communication Nutritionist
Focus: Education & Outreach

Joan Carter Koelemay is the senior communication nutritionist at The Beverage Institute For Health & Wellness, The Coca-Cola Company. She is responsible for the education and outreach efforts of The Beverage Institute. She is a member of the American Dietetic Association and is a former spokesperson for the American Dietetic Association.
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Carolyn Moore, Ph.D., R.D.
Principle Scientist
Texas Medical Center Liaison
Focus: Heart Health, Bone & Joint Health, Anti-Aging, Cancer

Since 1999, Dr. Moore has been helping to lead the juice and juice drink nutrition innovation for The Coca-Cola Company and The Minute Maid Company. Dr. Moore established the first Nutrition Advisory Board for The Minute Maid Company.
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Susan Roberts, Ph.D.
Associate Director, Health & Wellness
Focus: Weight Management, Antioxidants, Phytonutrients

Susan Roberts, Ph.D. is associate director, Health and Nutrition at The Beverage Institute for Health & Wellness, The Coca-Cola Company. For over 15 years, Dr. Roberts has helped The Coca-Cola Company Company develop a global research strategy to lead beverage innovation through health and wellness.
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Trudy Strawn, R.D.
Director, Strategic Planning

Trudy Strawn, RD, is Director, Strategic Planning for The Beverage Institute for Health & Wellness. With the team, Trudy develops short and long term business plans, manages resources and tracks overall team performance against goals. She is also the team liaison for North America market.
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Huaying Zhang, M.D.
Director of Health & Wellness for Asia
Focus: Traditional Chinese Medicine, Indian Ayurvedics, Immunity

Dr. Zhang joined The Coca-Cola Company in 1994, managing scientific and regulatory affairs for Asia. In 2000, she became the technical director for Coca-Cola Asia, where she led a team building a new Asian product research and development center in Shanghai and expanded the Tokyo R&D Center's scope of work to include applied scientific research.
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