About The Beverage Institute For Health & Wellness

The Beverage Institute For Health & Wellness supports nutrition research, education and outreach, with a primary focus on beverages. The Beverage Institute is responsible for evaluating emerging wellness trends and ingredients on behalf of The Coca-Cola Company, conducting clinical research in support of Company brands and establishing research programs that lay the foundation for the development of new beverages to meet the nutritional and wellness needs of consumers.

Our research programs lay the foundation for the development of new beverages to meet the nutritional and wellness needs of consumers. Our research interests cover a wide variety of beverage-related nutrition topics, including hydration, weight management, fortification, functional ingredients, and the potential for delivering the natural goodness of whole fruits and vegetables through beverages.

Our research direction is determined through a coordinated effort of our team of nutrition, medical and technical scientists and our external Scientific Advisory Council, which includes scientists and physicians affiliated with some of the world's most prestigious research organizations.

The Beverage Institute is dedicated to helping consumers and health professionals understand the role that hydration, beverage ingredients, and personal choice play in a healthy lifestyle.

Our Partnerships

American Dietetic Association Welcomes The Coca-Cola Company as an ADA Partner
March 1, 2008 -"Our partnership with the American Dietetic Association is central to our efforts to continually provide innovative options and information that address consumers’ ever-changing tastes and that meet their hydration needs," said Rhona Applebaum, Vice President and Chief Scientific and Regulatory Officer at The Coca-Cola Company. "Like ADA, Coca-Cola understands that a healthy lifestyle involves balancing many different elements – staying physically active, consuming a balanced diet, getting enough rest – and even keeping a positive attitude. We are proud to partner with ADA to help provide Americans with information that allows them to make informed decisions about their personal well-being."

China Academy of Traditional Chinese Medicine (CATCM)
Beijing - The Coca-Cola Company signed a 15-year collaborative agreement with the China Academy of Traditional Chinese Medicine (CATCM) during the Academy's 50th Anniversary Celebration in Beijing on Nov. 18. Don Short, president, Beverage Institute For Health and Wellness (BIHW); Dr. Huaying Zhang, BIHW director of Health & Nutrition for Asia; and Howard Lam, director of new beverages for the China division, represented the Company at the ceremonies.
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